Macarena Herrera
Website Design · Digital Systems · Multimedia
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Contacts

hi@macaherrera.com

WEBSITE DESIGN · DIGITAL SYSTEMS · MULTIMEDIA

I build websites and the systems behind them.

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Hi, I'm Macarena, a multimedia producer focused on websites and digital systems. I design and build sites and connect the tools behind them, like forms, bookings, CRMs and automations, so businesses are easier to understand and easier to run.

10
years working across web, digital systems and multimedia

WHAT I DO

The Three Pillars

Website Design & Digital Systems

Websites, landing pages, learning platforms and the systems behind them, like bookings, forms, CRMs and automations. I choose the tools based on what the project needs, not the other way around.

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Multimedia & Voiceover

Video, audio and neutral Spanish voiceover for brands, courses and digital projects that need to communicate clearly.

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Brand & Visual Design

Visual identity and design assets that give a brand a consistent presence across its website and channels.

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"I want to thank you deeply for the beautiful work you did on my website. You captured the essence of what I wanted to convey with great clarity. From the start you were warm, attentive and very professional. You met every deadline and explained every detail with patience, which made the whole process easy and enjoyable. It's helping me keep growing my practice. I recommend her 1000%."
Macarena Ascencio, Therapist
"We were looking for a web designer to improve our website and booking system, because we knew we were losing business opportunities. After our first meeting, Macarena sent us an excellent diagnosis of what was working and what needed to improve. We went with a two-phase implementation plan that has worked perfectly, both in our view and in the feedback from new and existing clients. The improvements have had a very positive impact on our business, and we now work with her on a monthly plan to keep our site up to date. We recommend her 100%."
Elías, Manager, Salon 1925, Auckland
"Macarena did an amazing job translating my ideas into a strong and professional brand identity. From the website to the logo and business cards, every detail felt consistent, thoughtful, and well executed. She was also highly professional, responsive, and very easy to work with throughout the whole process."
Ignacio de León - Founder, Transparency
"During her time at the Industrial Marketing Center of the University of Chile, Macarena demonstrated strong responsibility, commitment, and professionalism in her work. As a Multimedia Specialist, she contributed to key initiatives and stood out for her ability to learn quickly, collaborate effectively, and approach challenges with dedication. I confidently recommend her for future opportunities."
Andrés Vidal Iluffi - Director CMILATAM UChile
"Macarena was a valued member of our team and contributed meaningfully to the growth of our digital presence. Her skills in graphic design, web design, and video production strengthened our online presence, while her professionalism, adaptability, and strong sense of responsibility made her a reliable and collaborative team member. I have no doubt that Macarena will bring real value to any team she joins."
Lina Gonzalez - Director, SEA International